How often do you find yourself in information overload? Most of us are flooded with emails, text messages and phone calls constantly. This constant swirl of digital information exchange often makes us feel as if we have lost control of our time. Our usual instinct is to try and be efficient by responding to every input immediately, out of the anxiety that we may miss something if we don’t, but this often interrupts our train of thought and flow of concentration, which renders us less effective. In today’s society our competitive edge is no longer based on availability of information, but rather on the ability to navigate through a flood of high speed data. As the complexity of culture keeps evolving and choices increase, it becomes more and more difficult to decide what to pay attention to. Distracted by this constant stream of information we lose our ability to find meaning and purpose in the activities we pursue. In order to excel within this development we need to become conscious (deliberately) of what is worth dedicating our time and energy to. Our quality of life and our competitive edge greatly depend on our ability to choose the information that is most relevant to us. The purpose of The Principle of Relevance is to help develop the reader’s awareness of the thinking mechanisms involved in information processing and to teach new and more effective habitual responses. The key to transformation lies in applying a set of skills which the author identifies as the principle of relevance. Through deliberate training (using tools to categorise information or to establish a personal email response strategy for instance) the reader can change his/her response mechanism from a reaction principle to a relevance principle. It’s in the power of the reader to transform this continuous information flow from a distraction into a tool of empowerment!
Author description
Stefania Lucchetti is an author, speaker, consultant, coach and attorney. She has been practicing corporate law for over 10 years in Europe and Asia focusing on the telecoms, IT, media and internet industries (Altavista and Yahoo). Stefania has travelled extensively around the world throughout her life. She is currently living in Hong Kong with her husband. She has an enthusiastic and passionate personality, blending in the intuition and insight of her life experience with the knowledge and logical thinking developed in the corporate world. Stefania is also well known for being a master organizer of her time and a relentless adventurer of the mind. Since she was a child, she has had a personal policy of learning 3 new skills every year, whether physical or intellectual. Her interests range from modern dance to meditation and yoga. Stefania regularly writes on Technorati and on her blog. She is a member of the Information Overload Research Group (IORG). Her website is www.stefanialucchetti.com.
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