''Sarah and Erin have written a guide to help you create and operate the business you've always dreamed of--one where you can charge what you're really worth! A must-read for every small business owner.'' -Anita Campbell, CEO of Small Business Trends ''Petty and Verbeck clearly demonstrate how any business that follows their blueprint can make price irrelevant by creating an extraordinary customer experience.'' -John R. DiJulius III, author of What's the Secret: To Providing a World-Class Customer Experience

Sarah Petty is the founder of The Joy of Marketing, where she and her team teach small business owners how to charge what they are worth. Petty began her career in the marketing department at the world's largest brand, Coca-Cola Enterprises, and went on to direct the marketing campaigns of many small businesses at a top regional advertising agency. After earning her MBA, Petty opened her boutique photography studio and was named one of the most profitable photography businesses in the country after just five years in business by the Professional Photographers of America. Petty is also a sought-after speaker, presenting to audiences around the globe on how the boutique business model can strengthen their companies.
Erin Verbeck is the Chief Joy Officer at The Joy of Marketing. After developing marketing plans for small business owners in the tourism, beauty, retail, and restaurant industries at a top regional advertising agency, Verbeck went on to earn her MBA from Texas Christian University. She directed the branding and marketing of a handful of the travel industry's top brands at Sabre Travel Network, the parent company of Travelocity, before joining The Joy of Marketing. Verbeck has been featured as a contributor to the Wall Street Journal radio network and The American Express Open Forum as an expert on small business branding and marketing issues.