Fresh Passion: Get a Brand or Die a Generic


Business & Economics

In an era of economic uncertainty, layoffs, and hiring freezes, creating and promoting a top-flight personal brand that stands out in the crowd is more important than ever. In this book Michael D Brown shows you how to employ the Fresh Passion methodology to build a personal brand that will maximise your potential and help you to achieve success beyond your dreams in whatever field you choose. Whether you are an executive, an entrepreneur, a tradesperson, an educator, a student, or a member of any other vocation, Fresh Passion is the pathway to outperform and outshine your peers and competitors and obtain the professional and personal rewards you deserve. Brown outlines the Fresh Passion method in easy-to-follow detail, with plenty of interactive worksheets and quizzes to keep you engaged in the process and on the right track. You will discover how to create an entire experience you can present to employers, bosses, clients, and co-workers that will leave them begging for your services and expertise. With Fresh Passion, you can avoid the pitfalls of a generic career and instead obtain the benefits that come from being a branded entity.
Inject some Fresh Passion into your life and your career today! It is never too soon to prevent a generic death and never too late to create a winning brand that will guarantee you long-term personal and professional success that does not waver even when the economy starts to shake.


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Product Information

A successful professional speaker, coach, and trainer, Michael D Brown has worked with and advised a number of Fortune 100 companies, global teams, entrepreneurs, and non-profits on fresh strategy development, implementation, execution, and follow-up. He has spent the last 10 years working with the fourth largest Fortune Global Company in the world.

General Fields

  • : 9781608324118
  • : January 2013
  • : 215mm X 140mm X 21mm
  • : books

Special Fields

  • : Hardback
  • : 650.14
  • : KJ